Intermediary Customer Purchasing from the Product Producer

Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.

Knowledge: Add knowledge

1. Company and products – Help customers recognize and recall name of company and its products

b. Create brand for company or product
Borrow equity of another company's brand


No. SIC Year Note
1 2389 2002 Designers that have turned from high end boutiques to discount stores have done very well. Two years ago Mossimo began designing cosmetics and sporty apparel for men, women and children for Target. The designers have kept their names on the products they produce.
2 6141 2005 MBNA became a Wall Street darling in the 1990s by branding its cards with the names of thousands of partners.

<<Return to Sell Steps