Intermediary Customers Purchasing from the Product Producer

Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.

Knowledge: Add knowledge

1. Company and products – Help customers recognize and recall name of company and its products

Create brand for company or product

No. SIC Year Note
1 2273 1996 Shaw has embarked upon an endeavor with its Trustmark program, seeking to create a branded portfolio of carpet products supported with a national advertising campaign, and made available only to its best customers.
2 3674 2003 Intel is whipping up demand with a huge advertising blitz for a combination of chips called Centrino, which includes the Pentium M plus wireless networking and other accessory chips.
3 5945 2004 Build-A-Bear cross-markets its merchandise by making its bear clothes available at other retail outlets. The company inked a deal with Limited Too that lets each retailer promote and sell the other's merchandise.
4 6141 2005 MBNA became a Wall Street darling in the 1990s by branding its cards with the names of thousands of partners.
5 7336 2003 nVidia and ATI both make parts for PCs as well as the graphics chips for a game console: ATI for Nintendo and nVidia for Microsoft's Xbox. Both have chips made in Taiwan by the same factory, Taiwan Semiconductor Manufacturing. And both face the prospect of razor-thin profits, largely on account of the other's existence and consequent price competition, something missing in the rest of the PC world of monopolies.

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