Intermediary Customer Purchasing from the Product Producer

Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.

Knowledge: Add knowledge

1. Company and products – Help customers recognize and recall name of company and its products

C. Attract attention of customers to brand name

Establish local presence independently

No. SIC Year Note
1 2096 1992 To sell its cheese snacks, Borden shunned TV and print advertising, instead creating 25,000 cardboard cutouts of an orange fox. It was part of a merchandise display that held 200 sample-size packages of the snacks.
2 2389 1995 Nike now has 4 Nike Towns, including a huge store in Chicago that includes a basketball court and video theater.
3 3571 2003 Hewlett-Packard's products are sold through consumer electronics retailers such as Best Buy and Circuit City. This holiday season HP plans to heighten its retail strategies with special in-store showcases for technologies such as digital photography.
4 3679 1986 To establish international brand-identity and overcome trade frictions, AC Wang set up factories in Atlanta, Long Beach and Great Britain. Multitech is spending $1 million on advertising in the US to boost its international identity.
5 5251 2004 Chain store Tractor Supply has sent out 100 three-man teams from existing stores to work nights, rework layouts and add new products.
6 5900 2004 The old-school, direct-sales approach of Tupperware is gaining traction among small-business owners. The Internet has made widespread recruitment of sales representatives easier and cheaper and e-mail has facilitated marketing and selling. E-commerce has allowed sales to expand beyond the traditional house party format by letting reps direct potential customers to a company's website for purchases. Competition for retail space is reduced as direct-sales retailers don't have to compete for store placement with already established companies.
7 6531 1999 which is 15% owned by the National Association of Realtors, takes no piece of the agent's commissions. It does charge for advertising an agent's home page.
8 7371 2003 rents software online to companies. The companies use the software to manage their sales people. The service now offers developers to rent out their software using's computers.

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