Intermediary Customer Purchasing from the Product Producer

Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.

Knowledge: Add knowledge

1. Company and products – Help customers recognize and recall name of company and its products

Attract attention of customers to brand name

No. SIC Year Note
1 2000 1990 To reverse the decline in the company's share of the grocery store spice business, McCormick spent over $20 million to redesign the retail line. Traditional white tins were replaced with modern-looking, clear plastic bottles.
2 2834 2003 Since its release in 1998, Pfizer's Viagra has spawned the market for "erectile dysfunction" (ED) drugs with the biggest launch ever in the industry. The marketing onslaught has never let up. In 2000, Pfizer sponsored free ED screenings at Nascar events. The next year the company financed a "Cool Blue September" national concert tour, featuring disco-era band Earth, Wind & Fire. Last year Viagra became an official sponsor of Major League Baseball.
3 3711 1990 BMW is encouraging its dealers to get out of the showroom to find buyers. Is telling them how to make cold calls, organize promotional events, and launch direct-mail campaigns.
4 5182 2003 Sidney Frank Importing Company has created a new brand for the nascent market in expensive "super premium" liquor. Grey Goose vodka appeared in late 1997 with a new marketing campaign. It usually consisted of young women handing out samples of vodka.
5 5900 2005 National Geographic documentaries excite people to explore our world. "We thought this was a good way to provide a nice service for members as well as reach out to new people and attract them into our society."
6 6531 1999 which is 15% owned by the National Association of Realtors, takes no piece of the agent's commissions. It does charge for advertising an agent's home page.
7 7371 2003 rents software online to companies. The companies use the software to manage their sales people. The service now offers developers to rent out their software using's computers.

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