Intermediary Customer Purchasing from the Product Producer

Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.

Knowledge: Add knowledge

2. Relative benefits – Help customers understand the unique benefits of your product

Warnings and advice

No. SIC Year Note
1 2000 1990 Perrier Group has resorted to unprecedented discounting this holiday season, which risks cheapening the brand's image. It's not helping rebuild the brand or its mystique.
2 2052 1998 When Nabisco's Snackwells stopped selling, the company cut ad spending to meet earnings targets. Soon, supermarket displays were being ignored.
3 3577 2002 Sony's innovative Airboard wireless flat-panel tablet computer, with its futuristic design qualities and vast promise for cutting edge applications and connections, has not yet found a retailer that knows how to sell it.

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