Intermediary Customer Purchasing from the Product Producer

Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.

Knowledge: Add knowledge

2. Relative benefits – Help customers understand the unique benefits of your product

b. Establish reputation for brand
Draw on reputation of existing products


No. SIC Year Note
1 3630 2004 LG, under its GoldStar brand, was once best known in the U.S. for low-price microwave ovens and other small appliances.
2 4512 1987 Several other major airlines, including American and Delta, offer bonus miles through marketing agreements with rental and hotel concerns and other airlines.

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