Intermediary Customer Purchasing from the Product Producer

Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.

Knowledge: Add knowledge

2. Relative benefits – Help customers understand the unique benefits of your product

b. Estabish reputation for brand

Use brand name to establish reputation

No. SIC Year Note
1 2389 2001 Oakley added four new lines in the past three years, now manufacturing shoes, watches, prescription eyewear, and apparel, which were especially important during the low retail sales holiday season of 2000. The new lines performed well and added $20 million in sales during the season, which protected it from the soft retail season.
2 3663 1986 New "Drive-Buy" unit by INR allows homeowners to emit low-power FM transmissions from their homes which allow automobiles driving by to pick up a pre-recorded sales pitch for the house. Costs about $200, inexpensive way to advertise a home.

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