Intermediary Customer Purchasing from the Product Producer

Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.

Knowledge: Add knowledge

2. Relative benefits – Help customers understand the unique benefits of your product

b. Establish reputation for brand

Get professional or third party endorsement

No. SIC Year Note
1 2000 2003 The quality of private labels can be better than branded goods: Winn-Dixie's chocolate ice cream, which Consumer Reports magazine ranked ahead of Breyers. Or Kroger's potato chips, found to be tastier than Ruffles and Pringles- for less money.
2 2086 2004 Hansen Natural Corp. has signed a new contract with California's Health Services Department to supply 64 ounce apple and grape juices under its Women, Infants and Children Supplemental Nutrition program (WIC).
3 2389 2001 Oakley's marketing program makes their eyewear products readily available to athletes. And athletes prefer the products' high-quality.
4 2389 2002 Since 1995, there has been an industry trend that now calls for fashion designers to design for discount stores. Designers believe that there is no shame in selling to the discount trade because in the end they make a lot of money.
5 2834 1989 Last year, when Kansas called for competitive bids on 30 drugs, several companies responded. Bids were accepted on 6 products, each a lower-priced generic version of a brand-name drug. If a doctor prescribes the brand-name version, they won't pay for it.
6 3651 2002 Metabyte software allows TV viewers to digitally record on-screen programming, much like a TiVo system. Metabyte has made a deal with AOL Time Warner's cable unit to put the software into its boxes.
7 3711 1993 Last September, Saab organized a series of fancy parties to unveil its new model to current Saab owners before introducing it to the general public.
8 3949 2005 In March, Wal-Mart and Nike launched a performance-footwear line exclusive to the retailer under the Starter brand that uses some cushioning technology. The sneakers, which sell for about $37, are endorsed by Green Bay Packers quarterback Brett Favre.
9 7372 2003 Microsoft helped start the Web Services Interoperability Group, which now has more than 170 corporate members. The group sets standards that will serve as the plumbing for the Web services age of computing.
10 7375 2003 In 2001 Amazon started selling other retailers' products and used items alongside its own wares on the same Web site in order to compete with eBay. The idea caused a big stir, but it has now become a cornerstone of Amazon's offerings.

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