Intermediary Customer Purchasing from the Product Producer

Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.

Knowledge: Add knowledge

3. Process where product is used – Explain how product can or should operate in customer cost system

c. Sell

Limits or ideal use

No. SIC Year Note
1 2015 2004 In response to the popularity of low-carb diets, the American Bakers Association and the North American Millers Association are joining forces in a marketing and public relations blitz that includes consumer advertising, marketing materials aimed at doctors and schools and a rapid response team of carb-friendly experts. The low-carb lifestyle is hurting demand, with more than 50% of the population cutting back on the intake of carbohydrates. The campaign focuses on "balancers," those who have not joined in on the low-carb craze or are completely unaware of nutrition. An important sub segment is well-educated women from 35-55.

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