Intermediary Customer Purchasing from the Product Producer

Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.

Knowledge: Add knowledge

3. Process where product is used – Explain how product can or should operate in customer cost system

c. Sell

Information about the purchaser of the product

No. SIC Year Note
1 0000 2001 To help Wal-Mart optimize its stocking and merchandising, the company expanded its data warehouse to store and analyze two years of sales transactions. This allows the company to concoct assortments of products. They are aided in this mission by vendors who are anxious to sell to the superstore. Companies like Pennzoil and Procter & Gamble are devoting resources and manpower to cater to the store and it's needsfor information about its customers.
2 3600 2002 Radio frequency identification (RFID) could allow for vast methods of variable pricing, i.e. pricing according to use. In Singapore, for example, driving patterns are tracked and applied to a pricing scale for the purchase of vehicles.
3 3600 2004 A small but growing number of supermarkets are testing a variety of high-tech gadgets designed to change the way people shop and the way stores promote their products. Shopping Buddy is a hand-held bar code reader that keeps a running tally of a grocery shopper's purchases. It can document shopping habits and find appropriate discount items and their locations in the aisles.
4 5812 2003 The Starbucks reloadable card helps the company gather information about their customers' shopping and buying habits. The data helps identify potential locations for new stores and identify customers to target for direct marketing.
5 7374 1989 ADP has been investing an estimated $50 million on a workstation -based quote system that also lets brokers target clients based on trading patterns and perform elaborate what-if scenarios.

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