Brainstorming Ideas: Intermediary Customer Purchasing from the Product Producer

Intermediary Customers Purchasing from the Producer of the Product. Each of these costs represent steps an Intermediary or channel customer must take in connection with the product.

Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.

1. Knowledge: Add knowledge

   1. Company and products

   2. Relative benefits

   3. Process where product is used – Explain how product can or should operate in customer cost system

      1. Warnings and advice

      2. Obtain

      3. SELL

         1. Regular use Examples>>

         2. Limits or ideal use Examples>>

         3. Use with other products Examples>>

         4. Sales and service techniques for channel of distribution Examples>>

         5. Information about the purchaser of the product Examples>>

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