Intermediary Customer Purchasing from the Product Producer
Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.
Knowledge: Add knowledge
3. Process where product is used – Explain how product can or should operate in customer cost system
|1||3751||2002||Motorcycle lessons are rare and most people must find a friend to teach them. Harley Davidson has launched Rider's Edge, a 25-hour class to fill the void. Rookies pay $225 and use Blast bikes supplied by the dealer. They learn how to service a bike and choose appropriate gear, from the Harley store of course. The program has grown to 42 dealers in 23 states, graduating 3,800 riders in 2001. Forty-five percent of these graduates are women, tapping into a largely ignored but lucrative market segment. Eighty six percent make a purchase and a quarter buy a Harley-Davidson or Buell within three months.|
|2||5122||2003||AdvancePCS broadened its business in November with the acquisition of Accordant Health Services. The acquired firm helps patients with ailments such as multiple sclerosis and rheumatoid arthritis follow their treatment regimens and get proper care.|
|3||5421||1986||The beef retail trade has emphasized trimming excess fat in retail meat cases. Nutritional labeling is also another trend in beef merchandising. The next step to label beef as "lean" or "lite" based on fat and calorie content.|
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