Intermediary Customer Purchasing from the Product Producer

Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.

B.
Resources: Reduce resources required for the use of the product

1. Money – Reduce the money the customer uses with the product

a. Reduce the level of payment for use of the product

Warnings and advice

No.	SIC	Year	Note
1	2000	1994	Even though olive oil has become more popular due to its healthful image, consumers quickly switched back to corn oil after companies raised prices 7% a pound in 1991.
2	5140	1993	Large grocers are building their own supply networks, eliminating the need for food wholesalers.
3	7841	2002	Attracted to the low prices of disks, Blockbuster's customers are starting to buy, not rent. Before DVDs movie studios priced VHS tapes at high prices which lead to the creation of the video rental business.
4	7929	2005	Younger acts have made a point of keeping prices low. Green Day is seeing strong sales with ticket prices mostly held at less than $50. The Dave Matthews Band is charging less than $60 at most. The emphasis on affordable tickets is a big change from last season. The average ticket price for the 100 top grossing tours hit a record of $52.39 more than double the average of 1996. The fans balked at the high prices and forced the cancellation of shows by artists.

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