Intermediary Customer Purchasing from the Product Producer

Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.

Resources: Reduce resources required for the use of the product

1. Money – Reduce the money the customer uses with the product

a. Reduce the level of payment for use of the product

Substitute lower cost benefits for higher cost benefits

No. SIC Year Note
1 2389 2002 After years of focusing on middle tier outlets like Macy's and JC Pennys, and shunning mass merchandiser retailers, Levi's decided to launch a new brand in Wal-Mart stores called Levi Strauss Signature. These jeans will sell for below $30 .
2 6211 2004 ETFs, like those managed by Barclays Global Investors, are hybrid mutual funds which trade all day on exchanges like stocks, unlike the once-a-day pricing of open-end mutual funds. They are designed to track as closely as possible the movement of specific market indexes, with extremely low expenses, translating into higher returns for investors. Financial advisors are increasingly building basic, low-cost core portfolios for clients out of ETFs. The average U.S. diversified-stock index fund costs shareholders 0.76% of their investment, ETFs cost 0.29%.
3 7011 2002 A buying exchange for hoteliers and its Web site, – shampoos, bedding, TVs and so on-brings in $12 million a year.

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