Intermediary Customer Purchasing from the Product Producer

Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.

Resources: Reduce resources required for the use of the product

1. Money – Reduce the money the customer uses with the product

d. Improve the customer's profits directly

Pay some of the customer's costs

No. SIC Year Note
1 2800 2004 The relationship between Kodak and Walgreens flourished into the 1990s, when consumers began demanding more one-hour photo developing. Kodak helped Walgreen set up a national one-hour photo business. It gave Walgreen a $31.6 million interest-free loan to help Walgreen implement the systems.
2 2840 1996 P&G is expected to help retailers transition to 'every day low pricing' by providing customized mailers promoting its prices. P&G will also offer display-ready products that can be put directly near the aisles without extra handling or unpacking cost.
3 3571 2000 Apple Computer is coming out with new retail tricks like expanding their distribution to shopping outlets, adding a cadre of design experts who tailor store spaces to highlight the Apple experience, and regular visits by Apple employees.
4 3571 2003 The new Centrino processor and chipset which allows wireless internet access has under-whelmed PC makers. Intel has said that it will not provide crucial marketing support unless PC makers take the whole Centrino package. Currently, the company subsidize ad budgets for products using Intel chips, this support could be cut off.
5 5900 2003 Amazon is hard at work to develop software to allow the company to more quickly and accurately forecast product demand and find the best suppliers. These software developments will help Amazon’s independent vendors do business more efficiently. Retailers can employ Amazon's expertise to sell on its site, reducing costs and boosting sales. The company does not make money from the Web services. Merchants and developers get free access to the services. The profits come from the commission of about 15% that Amazon takes from each purchase made in its marketplace from small retailers to Lands' End, Target and Toys 'R' Us.
6 7372 1987 Adobe helped other vendors develop printers for IBM-compatible computers, and published its PostScript page description language for free use by any writer of applications programs.

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