Brainstorming Ideas: Intermediary Customer Purchasing from the Product Producer

Intermediary Customers Purchasing from the Producer of the Product. Each of these costs represent steps an intermediary or channel customer must take in connection with the product.

Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.

  1. Knowledge

  2. Resources: Reduce resources required for the use of the product

    1. Money – Reduce the money the customer uses with the product

      1. Reduce the level of payment for use of the product

      2. Reduce the customer's spending on People, Purchases or Capital costs the customer uses with the product itself

      3. Reduce the customer's spending on other products used with the product


        1. Build demand for the customer's product Examples>>

        2. Pay some of the customer's costs Examples>>

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