Intermediary Customer Purchasing from the Product Producer

Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.

Resources: Reduce resources required for the use of the product

2. Time – Reduce the time the customer must spend with the product

a. Reduce steps the customer must use with the product
Bring products closer to the customer

Place current products closer to current customer's location of purchase or use

No. SIC Year Note
1 3571 2003 Apple has been trying to make a deal with Circuit City and Best Buy which are the two largest consumer electronic retails, to sell their products in a special product display area manned by Apple employees.
2 3577 2000 IBM is teaming with businesses whose customers might be users of the device. For example, Fidelity Investments is partnering to produce a net appliance to offer to its 6 million investors who could log on to Fidelity's Power Street web page.
3 3663 2005 Hyundai's decision to install XM Satellite Radio on all new cars is a boost to the fledgling industry but a setback for rival Sirius Satellite Radio. The radio requires a monthly service fee of $12.95 but provides more than 100 channels and fewer commercial interruptions.
4 4899 2004 Consumers and companies have been using wireless Internet technology to let multiple computers share the same link to the Internet for several years, but now the technology is moving into public spaces. Deutsche Telekom's T-Mobile has set up thousands of wireless Internet/Wi-Fi hot spots in Starbucks coffee shops, Borders book stores and airports.
5 5632 1999 Steven Madden Ltd. Is trying to build excitement in stores with such twists as Internet kiosks. The displays, which let customers browse the Web, are in two stores and are being rolled out slowly. In addition, the company has more than 650 concept shops within department stores to showcase its line. That's up from 300 last year. Madden is adding new categories like evening shoes and expanding to include accessories, such as handbags and outerwear, through nine licensing pacts. It recently signed Jordache Enterprises as its licensee for denim and sportswear. It will begin to test these items in two stores at the end of the month.
6 5731 2002 RadioShack has halted its investment in boutiques inside Blockbuster stores after a 6-month trial at 130 locations. If the alliance had worked, RadioShack would have rolled out the boutiques to roughly 5,000 U.S. stores for an investment of $200-300 million. Blockbuster, however, is pleased with the trial runs. The alliance was part of the company's plan to diversify its business, as it is vulnerable to new electronic services such as video-on-demand.
7 5734 1999 Under a five-year agreement, Microsoft will set up a "store within a store" at Radio Shack outlets, to demonstrate Microsoft products and services that include high-speed connections to the Internet.
8 6512 1997 Simon DeBartolo Group Inc. is launching plans to allow companies to use its malls to market everything from credit cards to time-share vacation. Simon DeBartolo, the nation's largest mall owner, is expected to announce today the creation of a new subsidiary , Simon Brand Ventures, that intends to strike deals with a variety of companies to hawk their goods and services to mall customers, some at kiosks installed in the common areas of Simon DeBartolo's 139 malls. Simon DeBartolo has already struck a deal with HFS Inc., a Parsippany, N.J., franchiser, to market services ranging from vacation time-share to car rental to hotels. Simon DeBartolo also has an agreement with CUC International Inc., the Stamford, Conn., consumer-services company that plans to merge with HFS, to pitch membership services to shoppers and help Simon DeBartolo with its new frequent-shopper program. In addition, Visa U.S.A. has signed on to promote its credit and debit cards at DeBartolo malls.
9 7299 2002 Coinstar operates the nation's only network of supermarket-based coin machines. Users can simply pour in their coins, which are then automatically counted and returned via a receipt redeemable for cash at the checkout.
10 7800 2004 The Bells are trying to do all they can with their copper networks by featuring such services as The web-based service provided by an alliance with Hollywood studios allows customers to download movies to their computers via DSL.

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