Intermediary Customer Purchasing from the Product Producer

Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.

Resources: Reduce resources required for the use of the product

2. Time – Reduce the time the customer must spend with the product

a. Reduce steps the customer must use with the product
Bring products closer to the customer

Bring current products closer to new customers

No. SIC Year Note
1 3652 2005 Microsoft, watching Apple's success with the iPod, has announced agreements with Viacom's MTV networks, DVR pioneer TiVo and Yahoo to make more music and TV programming available through Microsoft websites. Microsoft and industry giant Sony may team up in the digital-music sector to offer more of a choice for consumers. Apple's iTunes only sells music that can be played by Apple devices. Matsushita Electric Industrial Co., maker of the Panasonic brand, will adapt its SD-chip technology to handle digital content that is stored in Microsoft's Windows Media format. This could allow Microsoft and its collaborators to develop products to compete with Apple.
2 3661 2004 Apple has found itself in a race to establish its music technologies as de facto standards before key competitors catch up. Earlier this year, Apple signed a deal with Hewlett-Packard Co. to license its iTunes software and Music store for bundling on H-P PCs; H-P also agreed to distribute iPods starting in September.
3 3711 1988 Hyundai is planning to add 100 dealers to its network of 273, to market its broader lineup.
4 5941 1999 Fogdog Sports won an exclusive contract to sell Nike Inc.'s full line of sporting goods on Fogdog's Web site. Until now, Nike had resisted joining forces with a Web retailer, preferring to confine its online sales to its own Web site. Fogdog has agreed to sell a 12 percent stake to Nike as part of the arrangement. Nike will acquire about 6.2 million shares of Fogdog stock at $1.03 a share. The exclusive agreement is for six months.
5 7311 2000 Latcha won this $10 million contract from Ford away from J Walter Thompson USA which bills Ford nearly $1 billion this year. In response, J Walter Thompson has redirected resources previously used on brochures into fast growing Internet activities.

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