Intermediary Customer Purchasing from the Product Producer
Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.
B.
Resources: Reduce resources required for the use of the product
2. Time – Reduce the time the customer must spend with the product
a. Reduce steps the customer must use with the product
Serve current customers with new products, saving customer purchase time
Add products not carried by local competition
| No. | SIC | Year | Note |
| 1 | 2086 | 2003 | In response to sluggish sales in Coca-Cola's second largest market, Japan, the company is looking for ways to revive its programs. The greatest profit comes from vending machines which charge 30% higher prices than supermarkets. The company is considering offering certain drinks exclusively for the machines. |
| 2 | 3661 | 2002 | Motorola is racing to launch third-generation mobile-phone handsets that would have the capacity to download pictures, games and video clips quickly. Motorola was the first to launch a 3G handset in Europe and introduced GPRS technology, which allows continuous internet connections, more than a year ahead of rival Nokia. The 3G handsets will also be supplied to Hong Kong's Hutchison Whampoa Group which will launch in several European markets. |
| 3 | 3661 | 2004 | Nokia's Series 60 software lets users download and run arcade-style videogames, business applications and other sophisticated software. Midrange phones can't handle these applications. Nokia licenses the software to rival phone makers in an attempt to lock Microsoft products out of the market. |
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