Intermediary Customer Purchasing from the Product Producer

Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.

Resources: Reduce resources required for the use of the product

2. Time – Reduce the time the customer must spend with the product

a. Reduce steps the customer must use with the product
Serve current customers with new products, saving customer purchase time

Offer additional price points

No. SIC Year Note
1 3555 2002 Several years ago, a standard-quality color inkjet printer cost at least $200, and for high-quality photo prints and laser-like text documents, the starting price was $300. But now, the big-name printer makers have been flooding the market with sub-$100 pricetag.
2 3661 2003 Motorola this month introduced eight new handset models. The phones run the gamut from low-end mass-market phone to high-end expensive gadgets for taking photos and for Web surfing.
3 3711 1962 During the 1950s when Cadillac was a market leader, GM was the most valuable company ever to exist. In 1962, its profits were over triple the amount of its next-biggest competitor, Ford Motor, at $1.5 billion. GM's brand lineup ensured that any American family could find a GM car, which gave GM more than half the market.

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