Intermediary Customer Purchasing from the Product Producer
Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.
Resources: Reduce resources required for the use of the product
2. Time – Reduce the time the customer must spend with the product
a. Reduce steps the customer must use with the product
Serve current customers with new products, saving customer purchase time
|1||6141||2000||In January Ace joins with ePower International Inc to offer prepaid Internet service via the Ace retail network. It appeals to many because 13 million households earn less than $35,000 a year. These are customers who use the Ace retail network. On average, 2 million customers visit an Ace store daily.|
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