Intermediary Customer Purchasing from the Product Producer

Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.

Resources: Reduce resources required for the use of the product

2. Time – Reduce the time the customer must spend with the product

a. Reduce steps the customer must use with the product

Target your products on markets with limited competition from the leading industry competitors

No. SIC Year Note
1 3663 2000 Konka has gained 1% of the U.S. market by selling basic TVs with 13" and 19" screens at cut rate prices to Mom and Pop dealers.
2 5045 2004 Best Software has focused on the smaller companies to sell their wares. The company is the North American unit of Sage Group. The British conglomerate sells more than $1 billion in software each year through regional brands worldwide.
3 6331 2005 Philadelphia Consolidated Holding, an insurer, goes where most other insurers don't by finding the market niches that feature little in the way of competition. One area is the sports market, which Philadelphia Insurance targeted as a key focus area last year.

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