Intermediary Customer Purchasing from the Product Producer

Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.

Resources: Reduce resources required for the use of the product

2. Time – Reduce the time the customer must spend with the product

a. Reduce steps the customer must use with the product
Reduce customer steps in the product process

Complete some of the customer's steps with the product

No. SIC Year Note
1 2721 2003 The president of Hearst Corp.'s magazine division, has ended the traditional Hearst practice of magazines operating almost independently. Now, the company's beefed-up central sales department is increasingly packaging Hearst's many brand names in joint deals for big advertisers, a common industry practice. Hearst has struck multimagazine deals with advertisers as diverse as Ford Motor Co.'s Lincoln line, J.C. Penney Co., and Citigroup Inc.'s Citibank.
2 3663 2004 Sirius has stated that Toyota would start installing its radios at a post-production facility. That way, a car would arrive on a dealer's lot with the radio already preinstalled. This makes it an easier impulse buy for the customers.
3 5735 2003 The Mac version of itunes released in April drew rave reviews for its slick, easy approach to selling downloadable music. Its design and copyright protection mechanisms, along with intense lobbying from the persuasive Jobs himself, were enough to get the Big Five record labels to grant their most liberal online music licenses to date.
4 7311 1998 Ad agencies say the live banners let them be much more creative. SF Interactive, San Francisco, used Enliven to create an ad for Hewlett Packard Co. printers that lets users click on the ad to print out the model number and other specifications.

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