Intermediary Customer Purchasing from the Product Producer

Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.

Resources: Reduce resources required for the use of the product

2. Time – Reduce the time the customer must spend with the product

a. Reduce steps the customer must use with the product
Reduce customer steps in the product process

Reduce customer choices

No. SIC Year Note
1 7311 2002 Google launched its AdWords service in early 2002. It lets an advertiser target a customer the moment that customer is looking for the advertiser's product. After a search on Google, advertiser sites appear on the right under the heading "sponsored links.
2 7319 2005 LiveDeal emulates newspaper classified ads by helping buyers find products for sale in their hometowns. Unlike many rival sites, LiveDeal doesn't charge consumer sellers to list products. Instead, the company charges for premium services such as a prominent ad.

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