Intermediary Customer Purchasing from the Product Producer

Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.

Resources: Reduce resources required for the use of the product

2. Time – Reduce the time the customer must spend with the product

b. Improve wait times in the process

Warnings and advice

No. SIC Year Note
1 3089 2004 An ill-managed deal with retail giant Target left Tupperware reeling. Dependent on traditional Tupperware parties to sell the plastic storage containers, the introduction of the products to Target was disappointing and alienated many sellers. Because products were easily available, interest in the profitable parties plummeted and ended up cannibalizing profits. The company will attempt to rebound with a revised version of the traditional parties. These social events will ply customers with food and wine to increase sales.

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