Intermediary Customer Purchasing from the Product Producer
Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.
B.
Resources: Reduce resources required for the use of the product
2. Time – Reduce the time the customer must spend with the product
b. Improve wait times in the process
Reduce wait times in the process
Speed the process
| No. | SIC | Year | Note |
| 1 | 3100 | 2002 | Coach has switched its manufacturing from company-run factories to independent factories that are able to move faster to catch fashion trends and work in materials other than leather. |
| 2 | 3861 | 1997 | Bell & Howell's electronic parts cataloging business converts catalogs at automotive dealerships into databases that make it easier to access inventory. Meanwhile, its mail-processing unit is growing faster than expected. The unit helps clients who do massive bulk-mailings target their customers more specifically, so a bank can send a monthly statement with extra-large type to customers with poor eyesight. |
| 3 | 6141 | 2005 | Credit Acceptance Corp. advances dealers less than most other subprime lenders – under 50% of the total amount due on a loan, including interest. In turn, it promises dealers it'll approve a loan on any vehicle on its lot within 30 seconds. |
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