Intermediary Customer Purchasing from the Product Producer

Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.

Resources: Reduce resources required for the use of the product

2. Time – Reduce the time the customer must spend with the product

b. Improve wait times in the process

Make wait time more productive

No. SIC Year Note
1 3571 2004 Earlier this year, Starbucks Corp. unveiled a renovated prototype store in Santa Monica, Calif., equipped with H-P tablet computers. Using the tablets, consumers can scroll through a list of digital songs stored on the server, pick tunes they like and then instantly burn them onto a compact disc. They can also design art for the CD cover and print it out on an H-P printer, all for as little as $6.99. Customer traffic has increased since the music-enhanced store opened, potentially providing Starbucks with an additional revenue stream.
2 3663 2004 Users can order deli products with the Shopping Buddy touch screen and even specify whether they prefer their salami sliced thick or thin. A tone alerts them when the order is ready and the screen displays an order number.

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