Brainstorming Ideas: Intemediary Customer Purchasing from the Producer of the Product

Intermediary Customers Purchasing from the Producer of the Product. Each of these costs represent steps an intermediary or channel customer must take in connection with the product.

Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.

  1. Knowledge

  2. Resources: Reduce resources required for the use of the product

    1. Money

    2. Time – Reduce the time the customer must spend with the product

      1. Reduce steps the customer must use with the product


        1. Warnings and advice Examples>>

        2. Reduce wait times in the process

          1. Allow customers to complete some of the company's steps to save time Examples>>

          2. Speed the process Examples>>

          3. Increase service capacity Examples>>

          4. Enable products to work seamlessly with other products Examples>>

        3. Make wait time more productive Examples>>

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