Intermediary Customer Purchasing from the Product Producer

Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.

Resources: Reduce resources required for the use of the product

2. Time – Reduce the time the customer must spend with the product

c. Help customers obtain and use related products
Add to the main product components the customer uses

Design product to use specific complementary product

No. SIC Year Note
1 7372 2000 MapInfo's software translates data into graphic format, so patterns and trends can stand out on a map. For its partnership with Oracle, it designed a new out-of-the-box Java software product called MapXtreme. It works on Oracle databases and can be used for Web applications and even in hand-held wireless systems.
2 7372 2002 In 2001, Intuit opened up the source software code in QuickBooks. "It's been a major component of our strategy. What we've known for years is that there are many developers who are interested in creating innovative solutions for small businesses. We made it easier for them to do that. The more innovation built around QuickBooks, the more valuable it is for a small business. Our partners, the (software) application developers, get a great opportunity to (make products for) that large base of customers we've built. Today we have 2.6 million active QuickBook customers."

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