Intermediary Customer Purchasing from the Product Producer

Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.

Resources: Reduce resources required for the use of the product

2. Time – Reduce the time the customer must spend with the product

c. Help customers obtain and use related products


No. SIC Year Note
1 2711 2000 was the first to market with customizable e-cards solution for Web sites who want to offer online greeting cards as a way to attract repeat visitors. Last December the company partnered with CBS backed portal, and electronic greeting cards are now one of the most popular features on the iWon site.

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