Intermediary Customer Purchasing from the Product Producer

Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.

Resources: Reduce resources required for the use of the product

2. Time – Reduce the time the customer must spend with the product

Customize the product functions for the customer's use

No. SIC Year Note
1 3661 2002 Samsung Group is gaining market share in the cell phone manufacturing market by improving product quality, increased marketing and by producing different products for carriers. Specialty features include a global positioning device, e-mail access and MP3 players. In the first quarter of 2002, the South Korean company has 7.9% of the market, third behind Nokia and Motorola.

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