Intermediary Customer Purchasing from the Product Producer

Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.

Resources: Reduce resources required for the use of the product

3. Energy – Reduce the energy the customer uses with the product

a. Effort – Reduce the physical constraints on the customer
Overcome physical limitations of the user

Alter dimensions

No. SIC Year Note
1 2026 2004 Encouraged by a milk-industry study that shows children drink more dairy when it comes in round plastic bottles, a growing number of schools are switching over to plastic bottles. 1,250 schools have made the switch, a jump from none in 2000. Consumption increases 18% in schools that tested bottles. Plastic caps are easier to open and round containers fit better in children's hands than cumbersome and hard to open traditional containers. This is reflective of a nation-wide trend, in 20001, more than 82% of the nations milk was packaged in plastic, up 15% from 1971. Fast food vendors Wendy's and McDonald's also replaced their milk cartons with bottles and sales soared.
2 2030 1991 Heinz is bundling condiments into a single package and shipping 64-ounce ketchup bottles on customized display pallets that are easy for wholesale clubs to handle.
3 2082 1988 Corona entered the US market at a disadvantage for a while because it had no 6-pack. Sales picked up in 1985 when it introduced 6-pack packaging.
4 2111 1992 RJR produced smaller packages of many of its products to cater to convenience outlets and drugstores.
5 2300 1997 Levi's executives are contemplating how to expand the 2 year-old personal pair service into every major US market. Customers' measurements are taken by staffers in Levi's stores and jeans are custom-made for them at a domestic factory.
6 3089 1992 Rubbermaid's new lunchbox was designed w/ retailers in mind: Grooves in the boxes nestle the handles of the box below for easy stacking.
7 3143 2004 Red Wing makes 200 models of boots, many designed with specific occupations in mind. They make boot sizes in eight different widths thus allowing retailers to better fit them to different shaped feet.
8 3575 1993 HP won an award for its DeskJet Portable. The DeskJet was crammed into a package half the size of other printers, with clean, flat sides that make the printer easy to pack.
9 3577 2004 Lexmark saw how hard it was for pharmacists to make drug labels, receipts, and warning labels with regular printers. So it created a system to make the task easier. It now claims 49 of the top 50 pharmacy chains as clients.
10 3692 1987 Rayovac has gained a bigger foothold by developing packaging innovations. Rayovac introduced multi-packs of 6 or 8 batteries, which allow retailers to display more batteries in less space.

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