Intermediary Customer Purchasing from the Product Producer

Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.

Resources: Reduce resources required for the use of the product

3. Energy – Reduce the energy the customer uses with the product

a. Effort – Reduce the physical constraints on the customer

Add components to improve physical performance of product

No. SIC Year Note
1 5411 1991 In the past year, P&G went from 16 styles of diapers to 25.

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