Intermediary Customer Purchasing from the Product Producer

Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.

Resources: Reduce resources required for the use of the product

3. Energy – Reduce the energy the customer uses with the product

Effort – Reduce the physical constraints on the customer

No. SIC Year Note
1 2082 1988 Corona entered the US market at a disadvantage for a while because it had no 6-pack. Sales picked up in 1985 when it introduced 6-pack packaging.
2 2300 1997 Levi's executives are contemplating how to expand the 2 year-old personal pair service into every major US market. Customers' measurements are taken by staffers in Levi's stores and jeans are custom-made for them at a domestic factory.
3 3143 2004 Red Wing makes 200 models of boots, many designed with specific occupations in mind. They make boot sizes in eight different widths thus allowing retailers to better fit them to different shaped feet.
4 3577 2004 Lexmark saw how hard it was for pharmacists to make drug labels, receipts, and warning labels with regular printers. So it created a system to make the task easier. It now claims 49 of the top 50 pharmacy chains as clients.
5 3692 1987 Rayovac has gained a bigger foothold by developing packaging innovations. Rayovac introduced multi-packs of 6 or 8 batteries, which allow retailers to display more batteries in less space.
6 4899 2004 Wi-Fi, the wireless internet service is often limited to a certain range from the radio transmitter to a broadband Internet connection. It does not bring access to rural areas. A new technology, WiMax hopes to beam high-speed Internet connectivity to homes and businesses miles away, eliminating the need for extensive wiring.
7 5411 1991 In the past year, P&G went from 16 styles of diapers to 25.

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