Brainstorming Ideas: Intermediary Customer Purchasing from the Producer of the Product

Intermediary Customers Purchasing from the Producer of the Product. Each of these costs represent steps an intermediary or channel customer must take in connection with the product.

Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.

1. Knowledge

2. Resources: Reduce resources required for the use of the product

   1. Money

   2. Time

   3. Energy – Reduce the energy the customer uses with the product

      1. EFFORT – REDUCE THE PHYSICAL CONSTRAINTS ON THE CUSTOMER

         1. Overcome phyusical limitations of the user

            1. Alter dimensions Examples>>

            2. Enable remote usage Examples>>

         2. Add components to improve physical performance of product Examples>>

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