Intermediary Customer Purchasing from the Product Producer
Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.
Resources: Reduce resources required for the use of the product
3. Energy – Reduce the energy the customer uses with the product
Health – Reduce the toll the product takes on the customer's health
|1||2000||1991||Kraft made the first fat-free foods like cheese, salad dressings, mayonnaise, and baked goodies.|
<<Return to Sell Steps