Intermediary Customer Purchasing from the Product Producer

Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.

Experience: Enhance the experience the customer has with the product

1. Add new appeal to the senses

Warnings and advice

No. SIC Year Note
1 2084 2003 In the past six years several deals have reshaped the global liquor industry leaving it dominated by international companies such as Diageo, France's Pernod-Ricard SA and London-based Allied Domecq. Marketing for these companies has meant putting large amounts of money into nationwide product launches and ad campaigns. The companies are having problems launching new products. If they don't catch on quickly, they are pulled out from the market.

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