Intermediary Customer Purchasing from the Product Producer
Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.
Experience: Enhance the experience the customer has with the product
1. Add new appeal to the senses
|1||2086||2000||Supermarkets are becoming brand names on their own. And Cott is attractive to them because its packaging and graphics are the best in the market.|
|2||2300||2001||Since Gucci's new CEO took over in 1994, Gucci and its subsidiary, Yves Saint Laurent, produce 13 women's collections each year, up from 6 before the CEO change.|
|3||7311||2004||The CEO of CNET believes that companies increasingly will use the NET to build their brands. Instead of simply paying for text links alongside search results advertisers will want to polish their brand names with the kind of multimedia ads they run on television and radio. The CEO figures the content of CNET's collection of sites will make them prime destinations for that kind of marketing, particularly as Net Advertising becomes more interactive. Already, BMW, Honda, and McDonald's are doing brand advertising on the sites|
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