Intermediary Customer Purchasing from the Product Producer

Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.

Experience: Enhance the experience the customer has with the product

1. Add new appeal to the senses


No. SIC Year Note
1 2043 1991 The big cereal companies keep up a parade of new products. Typically, they are either extensions of established brands, or copies of rivals' successes.
2 2082 2000 U.S. and foreign brewers are pushing newer Latin imports and some U.S. brewed look a likes in hopes of repeating the kind of rocketing growth Corona made. Anheuser-Busch came out with a new tequila-and-lime beer called Tequiza.
3 2086 2003 To help offset the decline in soft-drink sales, companies figured the best strategy was to give the industry a kick start by adding new flavors. "New products provide good short-term momentum, but…the question is whether that is sustainable."

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