Intermediary Customer Purchasing from the Product Producer
Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.
Experience: Enhance the experience the customer has with the product
1. Add new appeal to the senses
|1||2043||1991||The big cereal companies keep up a parade of new products. Typically, they are either extensions of established brands, or copies of rivals' successes.|
|2||2082||2000||U.S. and foreign brewers are pushing newer Latin imports and some U.S. brewed look a likes in hopes of repeating the kind of rocketing growth Corona made. Anheuser-Busch came out with a new tequila-and-lime beer called Tequiza.|
|3||2086||2003||To help offset the decline in soft-drink sales, companies figured the best strategy was to give the industry a kick start by adding new flavors. "New products provide good short-term momentum, but…the question is whether that is sustainable."|
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