Intermediary Customer Purchasing from the Product Producer

Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.

C.
Experience: Enhance the experience the customer has with the product

1. Add new appeal to the senses

e.
Taste

No.	SIC	Year	Note
1	2043	1991	The big cereal companies keep up a parade of new products. Typically, they are either extensions of established brands, or copies of rivals' successes.
2	2082	2000	U.S. and foreign brewers are pushing newer Latin imports and some U.S. brewed look a likes in hopes of repeating the kind of rocketing growth Corona made. Anheuser-Busch came out with a new tequila-and-lime beer called Tequiza.
3	2086	2003	To help offset the decline in soft-drink sales, companies figured the best strategy was to give the industry a kick start by adding new flavors. "New products provide good short-term momentum, but…the question is whether that is sustainable."

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