Intermediary Customer Purchasing from the Product Producer

Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.

Experience: Enhance the experience the customer has with the product

2. Associate the company or the product with an image to increase customer pleasure in using the product

Project an image of the or capabilities of the firm

No. SIC Year Note
1 2086 1992 Dr. Pepper revamped through advertising with a more mainstream approach. Dr. Pepper now focuses on masses instead of alternative niche.
2 3571 1990 Apple is launching a $40 million marketing campaign, including 6 TV commercials intended to dispel the perception that Macintosh computers are expensive and hard to connect to other computers.
3 3711 1989 BMW tries to market itself as fine engineering, rather than so much affluent image.
4 3711 2001 In response to an increase in all-wheel drive vehicles on the market, Subaru is coming up with new innovations to stay fresh. Subaru plans to offer a turbocharged sedan, the WRX, which accelerates on par with a Porsche or BMW. They also will offer a six-cylinder version of its Outback wagon. The company hopes to create a reputation for manufacturing high-performance vehicles.
5 3711 2001 Toyota's product line has grown by about 50% in the past 10 years, going from about 40 total models to over 60.
6 3827 2000 Leica's sales thrived, thanks largely to word of mouth within the tightly knit world of professionally photographers. For several decades Leica did minimal marketing, simply because it did not need to.
7 4841 1987 HBO and Showtime, seeking to differentiate their offerings, have signed exclusive movie contracts with rival studios; in past years, both frequently offered the same films. In addition, both adding made-for-TV movies & exclusive events like boxing.

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