Intermediary Customer Purchasing from the Product Producer

Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.

Experience: Enhance the experience the customer has with the product

2. Associate the company or the product with an image to increase customer pleasure in using the product

Project an image of the values of the firm

No. SIC Year Note
1 2080 1992 Pepsi did a promotion which offered buyers a $5 rebate on the home video release of "Home Alone." Gave customers money back, but tied in the all-family appeal of Pepsi to the all-family appeal of the movie.
2 3711 2001 Lexus, a division of Toyota, has a reputation for quality which attracts new buyers to the brand, fortified by Toyota's experienced and strong marketing and service at dealerships.
3 3713 2000 Paccar is surely better positioned than it was during the industry's last rough stretch, in 1996. Then, Paccar backed almost entirely on sales of custom-built, heavy-duty trucks in the US. And Paccar, with 21% of the heavy-duty truck market, is pushing hard into the still growing market for midsize, short-haul trucks.
4 7200 2002 Media Arts group is recovering thanks to new merchandising tactics and agreements with artist, Thomas Kinkade. Merchandising will shift from push to pull. The company will concentrate on raising the company's profile and getting the message to all Americans. The company has aligned itself with Salvation Army to raise money for the charity and increase consumer awareness of the product. They are also looking at joint projects with World Vision charities.

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