Intermediary Customer Purchasing from the Product Producer
Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.
C.
Experience: Enhance the experience the customer has with the product
3. Increase the customer's sense of security with the product
c. Your investment is safe
Distribute only through reliable channels
| No. | SIC | Year | Note |
| 1 | 2330 | 2001 | Gucci has cut its high-volume retailers because of strong commitment to keeping the luxury connotation attached to the brand. Gucci's executives believe that their kind of brand discipline means sacrificing short-term scope for long-term demand. |
| 2 | 2330 | 2001 | To further strengthen the exclusivity of Yves Saint Laurent's brand, owner Gucci tries to weed out discount and imitation retailers by sending out investigators to scour stores and websites. |
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