Intermediary Customer Purchasing from the Product Producer

Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.

Experience: Enhance the experience the customer has with the product

3. Increase the customer's sense of security with the product

c. Your investment is safe

Distribute only through reliable channels

No. SIC Year Note
1 2330 2001 Gucci has cut its high-volume retailers because of strong commitment to keeping the luxury connotation attached to the brand. Gucci's executives believe that their kind of brand discipline means sacrificing short-term scope for long-term demand.
2 2330 2001 To further strengthen the exclusivity of Yves Saint Laurent's brand, owner Gucci tries to weed out discount and imitation retailers by sending out investigators to scour stores and websites.

<<Return to Sell Steps