Intermediary Customer Purchasing from the Product Producer
Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.
C.
Experience: Enhance the experience the customer has with the product
3. Increase the customer's sense of security with the product
c. Your investment is safe
Advertise "brand name" components
| No. | SIC | Year | Note |
| 1 | 3600 | 2003 | The new competition surrounding TVs is a function of the fact that computing and consumer electronics are converging. Giants like Sharp and Sony have brand recognition and for now, brand names are drawing in the customers. |
| 2 | 3711 | 2004 | In 1994, BMW purchased Rover Cars in an attempt to convert the failing British brand into a second line of cars. This policy was unsuccessful, despite massive investment. In 2000, the company paid a British private-equity group to take Rover off its hands. This misadventure cost the company $4 billion and the sole reward was the Rover's MINI, which has developed into a robust business since its relaunch in 2002. |
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