Intermediary Customer Purchasing from the Product Producer

Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.

Experience: Enhance the experience the customer has with the product

3. Increase the customer's sense of security with the product

c. Your investment is safe

Advertise "brand name" components

No. SIC Year Note
1 3600 2003 The new competition surrounding TVs is a function of the fact that computing and consumer electronics are converging. Giants like Sharp and Sony have brand recognition and for now, brand names are drawing in the customers.
2 3711 2004 In 1994, BMW purchased Rover Cars in an attempt to convert the failing British brand into a second line of cars. This policy was unsuccessful, despite massive investment. In 2000, the company paid a British private-equity group to take Rover off its hands. This misadventure cost the company $4 billion and the sole reward was the Rover's MINI, which has developed into a robust business since its relaunch in 2002.

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