Brainstorming Ideas: Intermediary Customer Purchasing from the Producer of the Product

Intermediary Customers Purchasing from the Producer of the Product. Each of these costs represent steps an intermediary or channel customer must take in connection with the product.

Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.

  1. Knowledge

  2. Resources

  3. Experience: Enhance the experience the customer has with the product

    1. Add new appeal to the senses

    2. Associate the company or the product with an image to increase customer pleasure in using the product

    3. Increase the customer's sense of security with the product

      1. Warnings and advice

      2. We can fix problems promptly


        1. Distribute only through reliable channels Examples>>

        2. Adopt common performance standard Examples>>

        3. Eliminate risk of competition Examples>>

        4. Advertise "brand name" components Examples>>

        5. Use different brands for different price points Examples>>

        6. Other Examples>>

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