Intermediary Customer Purchasing from the Product Producer

Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.

Experience: Enhance the experience the customer has with the product

3. Increase the customer's sense of security with the product

Your investment is safe

No. SIC Year Note
1 0 2004 In order to avoid cannibalization and competition within a brand, some companies offer just one product at a time. Harman International Inc. is known for high-end speakers. With the introduction of the JBL Creature II system, Harman cut the price by $30 on the new version and added features and discontinued the old line, ending the threat of competition. The company tries to keep products priced at least $50 apart and keep technical specifications distinctly different. Procter & Gamble employs a similar approach by keeping just one or two market leading products in each of its segments, rather than stuffing a category full of competing products.
2 2330 2001 Gucci has cut its high-volume retailers because of strong commitment to keeping the luxury connotation attached to the brand. Gucci's executives believe that their kind of brand discipline means sacrificing short-term scope for long-term demand.
3 3500 2005 BlackBerry hardware is 70% of RIM's revenue. To avoid being a one-hit wonder, RIM has begun licensing its well-regarded software. Nokia has two phones on the market with stripped-down BlackBerry software and two in the works. Siemens has one with an interface that has the look and feel of a Berry.
4 3716 2002 Clayton Homes' retailing arm moves 60% of the 20,000 unit annual output. In Knoxville, the company uses names Clayton, Luv, Country Squire, Crossland and International for its retailers. That way the customers thinks they are shopping around, when in fact they are looking at five different Clayton models.
5 5182 2003 The Sidney Frank Importing Co uses extravagant campaigning strategies to increase the sales price through a high profile presentation. The company makes its new products exclusive so they are only offered at high priced bars.
6 5699 2002 Swatch is introducing limited-edition timepieces exclusively at select individual stores.
7 7372 2001 Borland Software claims that we as a corporation are consistently focused on the developer community, and we are focused on giving them the freedom of choice to use any products they want with our products. They don't have to exclusively use ours.

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