Intermediary Customer Purchasing from the Product Producer

Sell Steps: Sell steps include the activities Intermediary customers take in selling and delivering the product to their customers. These activities include their own customer recruitment and product delivery.

Experience: Enhance the experience the customer has with the product

4. Entertain the customer while waiting for or using the product

Add entertainment as part of the main product

No. SIC Year Note
1 4899 2003 McDonald's plans to announce a big expansion of wireless service in its restaurants with the addition of about 75 locations in the San Francisco Bay Area.
2 7379 2003 Tenzing already is providing laptop e-mail services on Cathay Pacific Airways planes. It is working with another company to put e-mail and short messaging service on Virgin Atlantic Airways. A rival system from Boeing's Connexion unit went into test this year on some planes belonging to Lufthansa and British Airways. It allowed fliers to surf the internet as well as send and receive e-mail.

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