Final Customer Buying from the Product Producer
Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.
1. Physical: Segment customers by physical needs. These segmentations identify the physical needs of individual customers and address the physical situation of the location where the product is purchased or used.
|1||2026||2004||Encouraged by a milk-industry study that shows children drink more dairy when it comes in round plastic bottles, a growing number of schools are switching over to plastic bottles. 1,250 schools have made the switch, a jump from none in 2000. Consumption increases 18% in schools that tested bottles. Plastic caps are easier to open and round containers fit better in children's hands than cumbersome and hard to open traditional containers. This is reflective of a nation-wide trend, in 2001, more than 82% of the nations milk was packaged in plastic, up 15% from 1971. Fast food vendors Wendy's and McDonald's also replaced their milk cartons with bottles and sales soared.|
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