Final Customer Buying from the Product Producer
Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.
1. Physical: Segment customers by physical needs. These segmentations identify the physical needs of individual customers and address the physical situation of the location where the product is purchased or used.
B. Physical state of the location where the product is purchased or used
1. Physical conditions where product is used
|Gerber and Beech-Nut introduced new lines with small microwave dishes aimed at toddlers.
|Warehouse trucks are showing higher growth than counterbalance trucks in Europe, the US and Japan, where there is an established infrastructure (covered warehouses with smooth floors).
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