Final Customer Buying from the Product Producer
Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.
1. Physical: Segment customers by physical needs. These segmentations identify the physical needs of individual customers and address the physical situation of the location where the product is purchased or used.
B. Physical state of the location where the product is purchased or used
Dimensions available at locations where the segment:
|Mediacom Inc. has developed a technique for turning out huge billboards that are easy to ship: just roll them up & pop them into a king-size mailing tube.
|Sony is one of just four big PC brands left standing on U.S. retailers' shelves. Sony recognized that consumers want something more than internal specifications and kept that thought in mind when creating the petite Vaio 505 notebook series.
|Apple's first portable had a slew of bells and whistles, but was too heavy. It was reworked in 1990 to be easy to use, compact, and distinctive, placing more focus on the needs of the user.
<<Return to Acquire Steps