Final Customer Buying from the Product Producer

Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.

1. Physical: Segment customers by physical needs. These segmentations identify the physical needs of individual customers and address the physical situation of the location where the product is purchased or used.

B. Physical state of the location where the product is purchased or used

Dimensions available at locations where the segment:
Carries product

No. SIC Year Note
1 3000 1987 Mediacom Inc. has developed a technique for turning out huge billboards that are easy to ship: just roll them up & pop them into a king-size mailing tube.
2 3571 1999 Sony is one of just four big PC brands left standing on U.S. retailers' shelves. Sony recognized that consumers want something more than internal specifications and kept that thought in mind when creating the petite Vaio 505 notebook series.
3 3999 1993 Apple's first portable had a slew of bells and whistles, but was too heavy. It was reworked in 1990 to be easy to use, compact, and distinctive, placing more focus on the needs of the user.

<<Return to Acquire Steps