Final Customer Buying from the Product Producer
Acquire Steps: Acquire steps include all activities the customer completes preceding the use or the consumption of the product. These steps include the customer's efforts needed for evaluation and acquisition of the product.
1. Physical: Segment customers by physical needs. These segmentations identify the physical needs of individual customers and address the physical situation of the location where the product is purchased or used.
B. Physical state of the location where the product is purchased or used
Dimensions available at locations where the segment:
|1||2676||2004||In Russia P&G started talking to Russian women and learned that most disliked the Always pads for feminine protection. It turned out most liked a thicker pad because it made them feel more secure. By designing one P&G has gained eight share points in Russia and the company's margins are on par with the corporate average.|
|2||3000||1990||Marvin offers such a mind-boggling choice of sizes, panes, and shapes that it takes a 2-inch-thick price book just to organize it all. The company will custom-tailor any order.|
|3||3572||1996||EMC's RAID machines are radically smaller, cheaper and faster than IBM's old standard hubcap-size storage disks. They're just as reliable.|
|4||3577||2003||Avocent makes keyboard, video, and mouse switching gear that helps customers cut down on unneeded hardware and make space in their data centers.|
<<Return to Acquire Steps